AI as Research Assistant

Right now, AI's primary buying role is information processing. You feed it a question, it processes hundreds of data points faster than you could, and returns a recommendation. Core capabilities already live:
- Multi-product comparison — describe your needs, get a ranked shortlist with trade-off analysis
- Review synthesis — AI reads 500 reviews and tells you the 3 things every buyer loves and the 2 things everyone complains about
- Price context — "Is $349 a good price for this?" gets an informed answer based on price history and market position
- Specification translation — "What does 800 nits brightness actually mean for outdoor use?" becomes a plain-English answer